Torres Multicultural: Advocating for Under-Represented Communities

Torres Multicultural (Torres) is a strategic and disruptive leader in the mainstream multicultural marketplace. The agency is dedicated to providing impactful, multi-disciplinary programs that advocate for under-represented communities. As a small business enterprise (SBE), disadvantaged business enterprise (DBE), and woman-owned business enterprise (WBE), Torres is committed to making a difference in the industry.Founded by Tania Torres, who serves as the chief executive officer, the agency has come a long way since its inception in 2009. Tania Torres made the bold decision to leave a high-level post at a local advertising agency to pursue her vision and launch her own business. Starting from her spare bedroom, she has successfully grown Torres into the largest multicultural and bilingual marketing agency in Arizona.One of the key strengths of Torres is its robust team of diverse marketing communications professionals. This team is dedicated to delivering authentic solutions that effectively reach the multicultural communities in the Valley. With their expertise, Torres has been able to work on major projects that have a significant impact on the community.One such project is ADOT’s I-10 Broadway Curve project. Torres has played a crucial role in developing marketing strategies that resonate with the diverse communities affected by this project. By understanding the unique needs and cultural nuances of these communities, Torres has been able to create campaigns that effectively communicate the project’s goals and benefits.Another notable project that Torres has been involved in is Valley Metro’s South Central/Downtown Hub and Northwest Extension Phase II Light Rail. With their deep understanding of the multicultural communities in the Valley, Torres has been able to develop targeted marketing campaigns that raise awareness and encourage engagement with this important transportation initiative.Torres’ commitment to advocating for under-represented communities extends beyond their work on major projects. The agency actively seeks opportunities to support and uplift these communities through various initiatives. By leveraging their expertise in multicultural marketing, Torres aims to create positive change and provide a platform for under-represented voices to be heard.In conclusion, Torres Multicultural is a strategic and disruptive leader in the mainstream multicultural marketplace. Through their impactful programs and authentic solutions, they advocate for under-represented communities and make a difference in the industry. With their diverse team of marketing professionals, they have successfully worked on major projects that have a significant impact on the community. Torres’ commitment to advocating for under-represented communities sets them apart and makes them a trusted partner for organizations looking to connect with multicultural audiences.