Torres Multicultural: Empowering Under-Represented Communities

Torres Multicultural (Torres) is a dynamic and forward-thinking agency that is making waves in the mainstream multicultural marketplace. With a focus on advocating for under-represented communities, Torres provides impactful and multi-disciplinary programs that aim to create positive change. As a small business enterprise (SBE), disadvantaged business enterprise (DBE), and woman-owned business enterprise (WBE), Torres is committed to diversity and inclusivity in all aspects of its operations.At the helm of Torres is Tania Torres, the founder and chief executive officer. With a wealth of experience in the advertising industry, Tania took the bold step of leaving a high-level position at a local agency in 2009 to pursue her own vision. Starting from her spare bedroom, she has nurtured and grown Torres into the largest multicultural and bilingual marketing agency in Arizona. Her entrepreneurial spirit and dedication to her craft have been instrumental in the agency’s success.One of the key strengths of Torres is its diverse and talented team of marketing communications professionals. With a deep understanding of the multicultural landscape, this team is able to deliver authentic and culturally sensitive solutions that resonate with the Valley’s diverse communities. By leveraging their collective expertise, Torres is able to create campaigns and strategies that effectively reach and engage multicultural audiences.Torres has been involved in several major projects that have had a significant impact on the community. One such project is ADOT’s I-10 Broadway Curve project, where Torres played a crucial role in reaching and communicating with the diverse communities affected by the construction. By tailoring messaging and outreach efforts to specific cultural groups, Torres ensured that the project’s updates and information were accessible and relevant to all.Another notable project in Torres’ portfolio is Valley Metro’s South Central/Downtown Hub and Northwest Extension Phase II Light Rail. This project aimed to improve public transportation infrastructure and accessibility in the Valley. Torres’ expertise in multicultural marketing allowed them to effectively engage with the diverse communities along the light rail route, ensuring that their voices were heard and their needs were considered in the planning and implementation process.Torres’ commitment to empowering under-represented communities goes beyond just their client projects. The agency actively seeks out partnerships and collaborations with organizations and initiatives that align with their mission. By working together with community leaders and organizations, Torres is able to amplify their impact and create lasting change.In conclusion, Torres Multicultural is a strategic and disruptive leader in the mainstream multicultural marketplace. With a focus on advocating for under-represented communities, Torres delivers impactful and authentic solutions that resonate with the Valley’s diverse population. Led by Tania Torres, the agency’s growth and success are a testament to their dedication and expertise. Through their work on major projects and collaborations with community partners, Torres continues to make a positive impact on the multicultural landscape in Arizona.