Torres Multicultural: Advocating for Under-Represented Communities

Torres Multicultural (Torres) is a strategic and disruptive leader in the mainstream multicultural marketplace. The agency specializes in providing impactful, multi-disciplinary programs that advocate for under-represented communities. As a small business enterprise (SBE), disadvantaged business enterprise (DBE), and woman-owned business enterprise (WBE), Torres is committed to making a difference in the industry.Tania Torres, the founder and chief executive officer of Torres, has an impressive background in the advertising industry. In 2009, she made the bold decision to leave her high-level position at a local advertising agency to pursue her own business venture. Over the course of fourteen years, Torres has transformed her company from a humble spare bedroom operation into the largest multicultural and bilingual marketing agency in Arizona.What sets Torres apart is its robust team of diverse marketing communications professionals. This talented group is dedicated to delivering authentic solutions that effectively reach the Valley’s multicultural communities. By understanding the unique needs and preferences of these communities, Torres is able to create campaigns that resonate and make a lasting impact.One of Torres’ notable achievements is its involvement in major projects such as ADOT’s I-10 Broadway Curve project and Valley Metro’s South Central/Downtown Hub and Northwest Extension Phase II Light Rail. Through these initiatives, Torres has been able to contribute to the development and improvement of transportation infrastructure in Arizona while also ensuring that the voices and interests of under-represented communities are heard and represented.Torres’ success can be attributed to its commitment to diversity, inclusion, and cultural competence. The agency recognizes that the multicultural marketplace is not a monolith, but rather a rich tapestry of different cultures, languages, and traditions. By embracing this diversity, Torres is able to create campaigns that are authentic, relevant, and resonate with the target audience.In addition to its strategic approach, Torres also values disruption. The agency understands that in order to make a meaningful impact, it is necessary to challenge the status quo and push boundaries. By thinking outside the box and taking risks, Torres is able to create innovative campaigns that capture attention and drive results.As a leader in the multicultural marketing industry, Torres continues to push for greater representation and inclusion. The agency believes that everyone deserves to have their voices heard and their stories told. Through its impactful programs and authentic solutions, Torres is making a difference in the lives of under-represented communities and helping to create a more inclusive and equitable society.In conclusion, Torres Multicultural is a strategic and disruptive leader in the mainstream multicultural marketplace. With its diverse team of marketing professionals, the agency delivers authentic solutions that advocate for under-represented communities. Through its involvement in major projects and commitment to diversity and inclusion, Torres is making a lasting impact in Arizona’s multicultural landscape.